Prasar Bharati is moving towards direct streaming to mobile, content will be available on smartphones

Prasar Bharati has partnered with IIT-Kanpur to work on the viability of direct-to-mobile transmission. Prasar Bharati CEO Shashi Shekhar Vempati said Wednesday that a pilot project is underway. If this effort is successful, people will be able to receive streaming content on smartphones in the near future.

In his keynote address during the IIC 10th Big Image Summit live online, Vempati said: “There is a need to make that content accessible to millions of users when an event like IPL has a large audience. All content in unicast mode can be sent directly to people’s smartphones or smart TVs over the Internet.

The CEO said that digitization is one of the big changes that have facilitated public broadcasting in the last three to four years.

He said that virtually all Doordarshan channels and All India Radio stations now have digital media on multiple platforms, be it YouTube for live streaming or social media to connect directly with the audience.

There’s also the Prasar Bharati app, he said, which has more than 200 radio broadcasts. Anyone can listen to the programs of their hometown radio station anywhere in the world.

IIC organizes Big Picture Summit each year to discuss opportunities and solve challenges. This year’s theme is: Raising New Levels of Content, Creativity and Innovation.

The main objective of the summit is to discuss global trends and opportunities, weakening revenues due to macroeconomic turbulence, understanding of national consumer preferences and a greater focus on local opportunities for a global audience.

Disclaimer: This is a news item posted directly from the IANS News Feed. With this, the News Nation team has not done any editing of any kind. In such a situation, any responsibility with respect to the related news will rest with the news agency itself.

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