The main brand of the Samajwadi party, Akhilesh Yadav, launches the perfume Samajwadi, will the aggressive strategy change the image of the elections this time? Assembly Election 2022


Summary

At the Samajwadi Festival, the music was already there, the red cap was also there, now the fragrance has also arrived. Akhilesh Yadav is running this election campaign in a new way in a very professional way, which is quickly spreading the leader and his message to the voters.

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Ahead of the Uttar Pradesh Assembly elections, Samajwadi Party Chairman and former UP CM Akhilesh Yadav on Tuesday launched a perfume called ‘Samajwadi Itra’ to smell ‘Election Fizz’. This perfume has been prepared by SP MLC Pumpi Jain from Kanauj. On this occasion, Akhilesh Yadav said that the effect of her fragrance will be visible in 2022. In the 2017 assembly elections, Akhilesh suffered a crushing defeat in the face of Prime Minister Narendra Modi. Even after the alliance with Congress, the two together were only able to win 52 seats. But this time they hope to return.

Akhilesh Yadav is the new face of socialism. His father was against English and computing, but he came from Australia to study in English. Listen to western music. Therefore, the president of the SP is fighting for the 2022 elections in a new way, in which youth, women, social media are at the center and the UP’s caste equation is there. To return to power in UP, this time the head of the SP is using different methods to campaign in addition to political tricks. He is showing a very aggressive style in this election and is preparing the party strategy differently for each section. The ‘socialist perfume’ is a link to him. Whereas before this, Akhilesh Yadav has started reaching out to the people by eliminating the Vijay Rath Yatra across the state.

Experts say that Akhilesh tries to do something new in each election so that ‘Brand Akhilesh’ can cross the electoral campaign of his party. The 2022 election has become a matter of life and death for the SP, which is why Akhilesh Yadav has entered this election in full force. Sources reveal that Akhilesh Yadav had learned many nuances from winning elections from some international experts in the 2017 elections, which he is also using in these elections.

What is in focus by Akhilesh
The Samajwadi Party is dedicated to cultivating each section. Particular attention is also being paid to backward classes and scheduled castes. Akhilesh Yadav focuses on the social media system. So that the message of the party is transmitted to the youth. The party is also trying to connect youth with local issues. Adding to the motto ’22 Mein Bicycle ‘, a Special-22 team has been formed in all constituencies of the assembly, mostly young people. Those who go door-to-door telling people about the party’s policies and the deeds of Akhilesh Yadav’s tenure.

The Samajwadi Party is preparing to receive doctors, engineers, journalists, retired officers and teachers along with lawyers. The list of those who requested tickets from different constituencies of the assembly is being prepared. For this the help of professional agency is being taken. An assessment is also underway to evaluate potential SP candidates in various positions. Sources say that the focus of SP’s manifesto will be on farmers, job creation, as well as women, health and education. It is said that in order to woo students, like the old SP regime, they can be promised not only laptops, but also free data and the hope of smartphones.

What did you learn from Modi’s election campaign?
According to sources, the Maoist party has learned a lot from watching the Lok Sabha election campaign of the BJP prime minister candidate Narendra Modi in 2014. The 2014 elections are believed to have been different because they had created a parallel campaign system outside to get Narendra Modi, then Gujarat’s chief minister, closer to the people. Narendra Modi led an aggressive political campaign led by political strategist Prashant Kishor.

What made his election campaign stand out was that the focus of his campaign was modern technology. In which social media platforms such as Facebook, Twitter and WhatsApp were used to promote Modi. It very effectively changed the entire election. As a result, Narendra Modi was seen as the only candidate.

Akhilesh’s team had learned the nuances
Not only the SP but all the opposition parties were surprised by this BJP election campaign. From here, the SP also launched a campaign to find new ways to campaign for the elections. According to sources, this process began in 2015, when Akhilesh Yadav met Gerald J Austin for the first time on October 31, 2015.

Austin had led Democratic Party campaigns in the United States for decades and worked for the electoral campaigns of former US presidents such as Jimmy Carter, Bill Clinton, and Barack Obama. The renowned campaign strategist was then 72 years old and was unable to come to India because of this, but had promised to help train political allies and supporters.

Later, six members of Yadav’s team came to the University of Akron in Ohio and participated in an international scholarship program for two months, according to the sources. The team learned a lot about new election campaign techniques and how to reach voters.

Akhilesh Yadav is said to have received help from Harvard University professor Steve Jarding in planning the party for the election campaign in the UP. This work was completed in mid-2016. Jarding also served as a campaign manager and political strategist for the Democratic Party in the United States. He worked for Hillary Clinton, Spanish Prime Minister Mariano Rajoy and former US Vice President Al Gore. Jarding helped Yadav redesign his party’s welfare plans. Although Akhilesh did not have the expected success in that election, it is said that the experiences of 2017 have helped a lot to give this electoral campaign an advantage.

Says a party leader: What is learned is never in vain. In the 2017 elections, there were many lapses in strategy making, which have been eliminated this time. In the 2017 assembly elections, the PS struggled with internal conflict. In difficult circumstances, the party chief assumed command of the SP. But this time the situation is favorable. We are responding to the BJP in the same way, so the results are expected to be in our favor.
However, political analysts say that the UP’s policy is based on the equations of caste and different classes, in which the electoral victory of the reconciled becomes certain.

Expansion

Ahead of the Uttar Pradesh Assembly elections, Samajwadi Party Chairman and former UP CM Akhilesh Yadav on Tuesday launched a perfume called ‘Samajwadi Itra’ to smell ‘Election Fizz’. This perfume has been prepared by SP MLC Pumpi Jain from Kanauj. On this occasion, Akhilesh Yadav said that the effect of her fragrance will be visible in 2022. In the 2017 assembly elections, Akhilesh suffered a crushing defeat in the face of Prime Minister Narendra Modi. Even after the alliance with Congress, the two together were only able to win 52 seats. But this time they hope to return.

Akhilesh Yadav is the new face of socialism. His father was against English and computing, but he came from Australia to study in English. Listen to western music. Therefore, the president of the SP is fighting for the 2022 elections in a new way, in which youth, women, social media are at the center and the UP’s caste equation is there. To return to power in UP, this time the head of the SP is using different methods to campaign in addition to political tricks. He is showing a very aggressive style in this election and is preparing the party strategy in a different way for each section. The ‘socialist perfume’ is a link to him. Whereas before this, Akhilesh Yadav has started reaching out to the people by eliminating the Vijay Rath Yatra across the state.

Experts say that Akhilesh tries to do something new in each election so that ‘Brand Akhilesh’ can cross the electoral campaign of his party. The 2022 election has become a matter of life and death for the SP, which is why Akhilesh Yadav has entered this election in full force. Sources reveal that Akhilesh Yadav had learned many nuances from winning elections from some international experts in the 2017 elections, which he is also using in these elections.


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