Sagarika Ghatge Launches Her Bachelorette Fashion Brand Akutee: Bollywood News


Sagarika Ghatge’s public appearances have always drawn public attention due to her classic sense of style and minimalist attire. His majestic appearance has often gotten the fashion connoisseurs talking. It looks like the actress is ready to spill the beans on what makes her trendy.

Sagarika Ghatge launches her first fashion brand Akutee

Launching her maiden label, Akutee, as an entrepreneur, Ghatge kicks off the venture with a curated collection of exquisite saris and salwar kurtas. The pieces in the collection are a reflection of a bygone era that is trapped in time. The collection’s theme is classic elegance and is inspired by the women in her family.

Speaking of which, he says: “My first collection is very special to me, as it has been curated and created by my mother, who has been my source of inspiration for Akutee. Some pieces are hand painted by her, which makes them in a unique piece of art. He has designed most of the motifs on the block stamped fabrics, therefore he has put his stamp of artistic elegance on each and every ensemble. ” The project sees her collaborate with her mother Urmila Ghatge, to whom she dedicates the label. She adds: “A girl’s role models are often the women in her family, those whom she sees when she grows up. Without knowing it, I have been steeped in many customs, traditions and acquainted with our folklore when I was little. It was always an enchanting sight to witness the elders of the family dressed wonderfully for ceremonies. Dressed in heirloom fabrics or brocades, along with diamonds and pearls defined a surreal vision of elegance. Influenced by such a timeless balance, I couldn’t wait to grow and be exactly like them. “

It is well known that Ghatge is related to the Kagal royal family and its roots go back to Shahu Maharaj of Kolhapur. In some ways, your company is a way of preserving your own rich cultural heritage. Given that the country’s social fabric leans heavily toward modernity, Ghatge has always held the view that healthy development includes holding onto its roots and lineage. Inspired by the rich sartorial heritage of her own family, Ghatge hopes to make sarees more accessible to modern women. Her mother’s designs reflect the ornate look of traditional fabrics, but she brings a certain simplicity and fresh flair. The company’s broader vision is to lift up weaving communities that are still struggling to recover after the pandemic.

In its effort to carry forward the artistic lineage of our fabrics, Ghatge believes that the label will keep its focus on supporting new talents. She explains: “Taking the legacy forward, I would love to encourage new artists and painters into a world of creativity, whose talents will speak through all of Akutee’s clothing. This will be a source of inspiration for my future designs. I hope this collection is treasured for everything that will adorn Akutee pieces, whether for daily or festive use, where they reflect true beauty and feel part of this elegance. “

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