European fashion brand PRODUKT launches in India under the bestseller fashion house India. PRODUKT is intended for today’s independent, self-confident, enterprising and stubborn kids who move easily between their calling and their status on social media. Jack & Jones’ PRODUKT will be available exclusively at Trends and Ajio stores.
Jack & Jones’ PRODUKT redefines the basics by updating it with fine but must-see details while rewriting the fashion game, one product at a time. The collection offers a complete wardrobe of effortless fashion for today’s active, urban men. Many styles are inspired by the ever-evolving urban and indie pop culture scene. The garments are vibrant, easy to wear, and thoroughly soaked in current trends. PRODUKT by Jack & Jones offers everything from utility streetwear to denim and nightwear.
PRODUKT is pleased to announce its brand ambassador – Bollywood rising star Ishaan Khatter. Ishaan’s personality reflects independent, self-confident, eco-friendly, enterprising and stubborn characteristics that align with the brand’s universe. His growing popularity, given his success as an actor and his ability to be effortlessly elegant, coupled with his charismatic demeanor, has earned him a large following.
Speaking about the launch, Mr. Vineet Gautam, CEO and Country Head – bestseller India says: “In an avant-garde country like ours, it is important to stay relevant and create fashion solutions for everyone! And for us, PRODUKT does just that! Take advantage of a category of audience that are early adopters of fashion and are not afraid to experiment with their appearance. Additionally, we are excited to partner with Reliance Retail, their retail presence through TRENDS and their strong digital presence through AJIO provides us with a great platform to showcase JACK & JONES ‘PRODUKT. As the face of the brand, Ishaan Khatter’s personality of being effortlessly elegant, coupled with his charismatic demeanor, fully synergizes with the PRODUKT by Jack & Jones brand DNA. “
Ishaan Khatter, the face of the Jack & Jones brand PRODUKT says: “It has been an absolute pleasure to partner with Jack & Jones PRODUKT. The brand offers a range of fashion that has a unique combination of comfort but edgy, relaxed but very modern, and I love it! It resonates perfectly with my style and I am looking forward to this partnership. ”
Jack & Jones’ PRODUKT will be available exclusively at AJIO and 153 TRENDS stores covering more than 100 cities across the country.
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