Amazon miniTV announces Pratik Gandhi star Shimmy as the first title in a multi-film collaboration with Guneet Monga’s Sikhya Entertainment: Bollywood News

In its continuing effort to enrich the viewer experience, Amazon’s free video entertainment service, miniTV, announces its inaugural collaboration for a repertoire of short films with India’s leading production company, Sikhya Entertainment. The first film of this collaboration – Shirt, starring Pratik Gandhi, will premiere on September 17, 2021, exclusively on mini tv within the Amazon shopping application. The other short films in the portfolio will be announced and released over the next few months on the service, which will be available to watch for free to millions of Amazon customers across India.

Shirt is about a particularly difficult day in the life of a girl (played by Chahat Tewani) and her father (played by Pratik Gandhi) who cannot understand her worries. The film also stars Bhamini Oza Gandhi in a pivotal role. It is written and directed by Disha Noyonika Rindani, a new talent who has previously co-written A death in the Gunj and directed an award-winning short documentary based on Indian rapper Naezy called Mumbai 70. Shirt is produced by Guneet Monga and Achin Jain, the powerful duo whose banner Sikhya Entertainment has produced notable titles such as Pagglait, Lunch box and Masaan to name a few.

Sikhya Entertainment is known for endorsing the most incredible content-based movies that have resonated around the world. This collaboration will enhance the exciting programming selected for miniTV viewers. Speaking about the partnership, Guneet Monga, CEO of Sikhya Entertainment said: “Short form content is one of the most exciting ways to collaborate with new talents. At Sikhya, we really enjoyed discovering and training future young filmmakers and technicians. It was inspiring to see these stories come to life, both on and off screen. I’m happy that we share the vision of presenting compelling local narratives to an ever-evolving audience with miniTV. “

Speaking of the latest additions to the miniTV library, Vijay Subramaniam, Amazon’s chief content officer, said: “At Amazon, the first rule of our playbook is to truly partner with the ecosystem and create lasting partnerships that can enhance the viewing experience. general visualization of our clients. Our collaboration with renowned content creators in India is a serious effort to fulfill our commitment to provide new, exciting and entertaining content on Amazon miniTV. “

In addition to the above, Harsh Goyal, Amazon’s advertising director, said: “We are delighted to announce this partnership with India’s leading production company, Sikhya Entertainment, led by Guneet Monga. The entertainment has just begun and we are excited that with the wide reach of Amazon miniTV, hundreds and millions of Amazon customers from all over India will be able to enjoy these attractive short films for free. “

ALSO READ: Raavan Leela, protagonist of Pratik Gandhi, will now be titled as Bhavai


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