Ankita Lokhande feels that the new season of Pavitra Rishta is expanding the television audience to the OTT platform


TV series and web series have different audiences, say Ravi Dubey, Ankita Lokhande (Image credit: Instagram / ravidubey2312, lokhandeankita)

Earlier this year, one of the previous popular TV series ‘Jamai Raja’ reappeared for its new season as ‘Jamai 2.0’, starring Ravi Dubey and Nia Sharma. The web series was well received.

Now that another popular TV series ‘Pavitra Rishta’ is set to return to the OTT ZEE5 platform for its new season, ‘Pavitra Rishta 2.0’, IANS caught up with Ankita Lokhande and Ravi Dubey to find out how these leading actors view the transition. from one medium to another.

The question that begs an answer is whether television will lose to OTT platforms in the battle for the eyes. Or both will coexist, albeit with caution.

In her conversation with IANS, Ankita Lokhande said: “I think our idea to launch the new season of ‘Pavitra Rishta’ is to somehow bring or expand the TV audience to the OTT platform. Of course, the independent audience for OTT platforms has only grown and there will also be an audience that will watch TV and OTT. “

“But there is still a generation gap and content differences between television and OTT programs. In small towns, in the generation of our parents and grandparents, there is still that interest in watching family dramas on television, while OTT has offered a lot of exciting shows in genres such as thrillers, murder mysteries and action dramas, all aimed primarily at a younger audience, ”Ankita said.

The show ‘Pavitra Rishta’ first aired in 2009. As the main cast, it featured the late Sushant Singh Rajput and Ankita Lokhande. The new season launches on September 15 on ZEE5 with Ankita and Shaheer Sheikh.

“A program like Pavitra Rishta, which is a love story that revolves around Manav-Archana and the involvement of their families as well, is a perfect choice for both generations. I also think there aren’t many shows on OTT platforms that are both a love story and a family drama. Therefore, I believe that the launch of our show on OTT will bring my older fans to the new platform, as well as the already existing audience to an exciting new series. The coexistence of both sections of the audience will happen in the near future ”, believes Ankita Lokhande.

The coexistence of parallel audiences is a factor that even Ravi Dubey acknowledges. ‘Jamai Raja’ was a hit on television when it first aired in 2014. The second season of the ‘Jamai 2.0’ show launched on ZEE5 in 2019 and achieved the same measure of success. The sequel to the second season, ‘Jamai 2.0 Season 2’, began airing in 2021.

“I think there is an adequate audience number for both television and OTT and we also have numbers to back that up. So, I don’t think TV series are losing audience to OTT platforms, but yes, OTT audiences are increasing over time, ”Ravi Dubey.

“When we get the TV ratings every Thursday and compare them to the ratings that used to come in before the OTT boom, we see that there are shows that are performing as well or as poorly as before OTT happened. Yes, with great stories and superior production qualities, OTT platforms have set a benchmark, but that doesn’t mean TV shows have lost their glory, ”Ravi told IANS.

Ravi added: “Whether it’s regional language shows, national or international shows, TV shows are trending on a daily basis and that’s why TV series are still being made. Television is also doing quite well. If it hasn’t grown in the last 5 years, like the OTT space did, it hasn’t decreased either. Television is here to stay, also OTT. What I feel is that there will be integration of the television and OTT audiences. The success of ‘Jamai Raja’ and ‘Jamai 2.0’ and their last season is the result of that. “

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