As part of Yash Raj Films’ ongoing celebrations for completing 50 splendid years in the Indian film industry and leaving an indelible mark on themselves, YRF has partnered with Facebook for Bollywood’s first ever Instagram Reels campaign: #ReelWithYRF. As part of the campaign, more than 250 creators across India will create reels around various challenges, celebrating some of the most iconic moments in Indian cinema from the film production company’s diverse roster. The campaign was launched on September 6, 2021 (Monday) and will last for 6 weeks.
Commenting on the collaboration, Anand Gurnani, Vice President of Digital and New Media at Yash Raj Films, said: “YRF has been a trend setter all along and our collaboration with Facebook only proves it. There can be no better way to celebrate the momentous occasion of # YRF50 than by thanking our viewers for all the love they have placed in our films over the past 50 years. We will give 250 great creators the best moments of our superhits on Instagram Reels and watch their creativity flow. “
Manish Chopra, Director of Partnerships for Facebook India, said: “We are delighted to partner with YRF to launch the #ReelWithYRF campaign to celebrate this iconic moment on their journey. With over a billion people on Instagram expressing themselves through various interests and surfaces, it has truly become a platform where culture unfolds. YRF films hold a special place for all movie lovers in the country and we look forward to seeing some amazing reels from talented creators coming out of the campaign. The creators epitomize Instagram for their creative content and incredible social video moments. This also applies to Reels, where we see new creators being discovered every day and trends emerging regularly. “
#ReelWithYRF will present multiple challenges organized by YRF on their Instagram account (@yrf) in various categories: dance, enact, singing, fitness, fashion / beauty, inviting creators to create their own reels on these various topics. The Dance category will have challenges titled ‘Match The Steps’ and’ Dance Mix ‘, while Enact will have creators showcasing their acting prowess with’ Lip Sync Star ‘,’ Dialognzaazi ‘,’ Get In The Character ‘and’ Walk With Swag ‘. . Crooners and singers in the bathroom will be seen smashing through the glass ceiling (literally) with ‘Sing Along’ and fitness enthusiasts will have the goosebumps ‘Get Inspired’ challenge. ‘Recreate The Look’ in the Fashion / Beauty category will inspire creators to recreate the look of a particular scene. The association is part of Facebook’s #CreateTogether initiative.
Yash Raj Films has Aditya Chopra at the helm and has come a long way since 1970. It boasts a stellar roster of more than 80 titles, including megahits like War, Zinda Hai Tiger, Sultan, Dhoom: 3, Ek Tha Tiger, Veer-Zaara, Dilwale Dulhania Le Jayenge and many more.
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