Thalaivii by Kangana Ranaut is one of the most talked about and anticipated films of the year. While fans eagerly await its release this week, the makers and owners of the theater chains are at odds on issues surrounding the film’s theatrical release and its digital release. For the unspoken PVR theater chain, it has refused to screen this biopic until the filmmakers secure a four-week gap between its theatrical and OTT releases.
As of now, the creators and the theater chain have finally come to an agreement that the Telugu and Tamil versions of the Kangana-directed film will premiere on OTT after a four-week hiatus, but the Hindi will premiere on Netflix after two. -week. Speaking about the reason behind this, producer Vashu Vardhan Induri said that it is a necessary measure, otherwise he will not be able to make a movie again. Read on to find out everything he said.
As reported by Mid-Day, producer Vishnu Vardhan Induri says that while he empathizes with exhibitors, the two-week gap is a necessary measure at this hour. While talking about bringing Kangana Ranaut’s Hindi version of Thalaivii to Netflix so soon, he added: “As a producer who has invested so much money in the film, I have the right to recoup the investment. Each producer is testing various media [to stay afloat] – some are taking the direct route to the web, others are waiting a few more months. I can recoup the cost only if there is a two week window because at this point the box office will not give me the earnings that we would get earlier. “
Continuing, producer Thalaivii said: “If I opt for a four week window [for the Hindi version], I will lose money and land in financial trouble. I will never be able to make a movie again ”.
Despite the fact that the leading multiplex chain does not allow its launch, he says that the Hindi offering will enjoy a “wide reach” through local theaters.
It should be noted that while the film will open in various cinemas across the country, cinemas in Maharashtra remain closed and Mumbai plays a critical role in box office revenue. Speaking of not wanting to delay the film any longer, the producer added: “If I postpone the release and the third wave comes, I will lose seven months or so. Therefore, the key people in the film have decided to go ahead with the September 10 release. Kangana Ranaut supports our decision. “
Thalaivii, the biopic about the late Tamil Nadu Chief Minister J Jayalalithaa, will open in theaters on September 10. The Hindi version will launch on Netflix in two weeks, while the Tamil and Telugu version will launch on Amazon Prime Video in mid-October (a gap of four weeks). Directed by AL Vijay, the film stars Kangana Ranaut in the title role alongside Arvind Swami, Nassar, Bhagyashree, Raj Arjun, and more.
Stay tuned to Koimoi for more information.
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