National Geographic, known for its innovative and iconic images, now celebrates the incredible art of photography with the launch of its new property titled: Your Lens. With the addition of Indian film director and television personality Karan Johar, the brand offers a platform for its fans; encouraging them to share their best images and appear on National Geographic platforms (TV channel, social media and a specially selected website): www.nationalgeographicyourlens.in in India.
Each image has the power to take you through a journey of emotions, to move you, inspire you and touch your heart. By acknowledging and acknowledging the integral role emotions play in capturing an image, National Geographic is bringing Your Lens to life with the concept of: What Moved You Today. With this, the brand is inspiring fans to share their story of what moved them while capturing an image through their cameras. Some captures are known to uplift and nourish the soul, while some images have the ability to move you to tears, and National Geographic is celebrating all of these emotions and images through Your Lens.
Entries will be judged by established National Geographic explorers, also some of the country’s most renowned photographers such as Prasenjeet Yadav, Deepti Asthana, and Poulomi Basu, who will select the images to be exhibited starting in October 2021. Spread across various themes such as such as breathtaking landscapes, majestic wildlife, exciting adventures, vibrant festivals, people and portraits and many more, the best images will be featured on the National Geographic television channel in India, social media platforms that today have 10.8 million followers in India and a visually stunning website – www.nationalgeographicyourlens.in – that has been specially created and designed for Your Lens.
“National Geographic has always had a very distinctive and revered position in photography. Our iconic photographs and groundbreaking images have inspired our audiences for decades; offering fresh new perspectives and revealing the world in unique and wonder-filled ways. Over the years, our fans have often included us by tagging us in their stories and beautiful captures. With Your Lens, we are strengthening this relationship by providing you with a larger, dedicated platform to celebrate your passion and be a part of our brand that you love and admire. And we are excited to join Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us, ”said Kevin Vaz, President and Director of Infotainment, Kids & Regional Entertainment Channels. , Star and Disney India.
“National Geographic as a brand is truly iconic and I have always admired the outstanding and amazing images that they share with the world, inspiring millions of people. This association is very special to me, as it is an extension of the passion I have for the camera and for who I am as a person. As a filmmaker, I believe that an image has the power to move the soul and express so many emotions. The premise of Your Lens is extremely exciting as it provides an opportunity for everyone to show their creativity and appear on a prolific platform like National Geographic. I urge all photo enthusiasts to take their cameras and take advantage of this opportunity, ”said Karan Johar.
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