Amitabh Bachchan hosted the Kaun Banega Crorepati 13 quiz show that premiered on August 23. The show even successfully completed its first week and even landed the first crorepati of the season, Himani Bundela. Now, the latest report reveals that the Sony channel has attracted 14 broadcast backers for huge ad revenue.
The show first aired in 2000 and was well received in its season premiere. It is one of the oldest franchises in Indian television. The show is also said to have revived Big B’s career.
Now the latest report from Exchange 4 Media, Sony Pictures Networks India (SPNI) is targeting ad revenue of Rs 400 crore from Amitabh Bachchan, host of season 13 of Kaun Banega Crorepati. A source has revealed to the publication: “All put together, SPNI could end up with ad revenue of Rs 400 million from KBC-13. The format of the show, along with Amitabh Bachchan’s personality and the consistent audience it garners, is a huge attractive to advertisers. “
Head of ad sales, network channels, SPNI Sandeep Mehrotra said the program was launched with 12 sponsors, while two more sponsors were subsequently added. Not just that a few more endorsement deals are in the works. He said: “KBC as a property has been an advertiser favorite, and we have received good response from advertisers season after season, on a consistent basis. This year, however, KBC has had the highest sponsorship compared to previous seasons. “
While Mehrotra did not disclose the details, it said the network increased the ad rates of Amitabh Bachchan hosted on Kaun Banega Crorepati 13 by 15-20%. Mehrotra said: “As an impact property, KBC’s ad rates mark year-on-year growth. Overall, the property has seen a 15-20% increase in advertising rates this season. “
Sandeep Mehrotra also said: “Over the years, KBC has held true to its promise of meritocracy with knowledge as the greatest leveler and has established strong credibility not only with the audience but also among the advertising fraternity. It is a property with higher salvage value. Also, it boosts perception and gets a sustained audience due to the long duration of the show. Sponsors who return to the show year after year, some of them expanding a larger association and the presence of first-time sponsors is a testament to the value KBC adds as an impact property. “
Additionally, Mehrotra noted that The Kapil Sharma Show, which launched alongside KBC 13, was also sold out. He said: “KBC represents the masses. As a property, it is not only consistent in terms of performance and audience engagement, but it also builds credibility and content innovation. A long-form show like this has been the biggest draw with advertisers, regardless of the busy environment. In addition to KBC, our other great value weekend property, the Kapil Sharma Show, which started in conjunction with KBC, has also sold out and there has also been tremendous response from advertisers. “
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