On the night of June 7, 1997, a revolutionary plan emerged when PVR decided to open the country’s first multiplex cinema in Saket, Delhi. Known as PVR Anupam, it was the first cinema to show 4 movies at once. All Gen Z kids, believe it or not, it was a big deal to see multiple screens in one place. With the release of Akshay Kumar’s Bell Bottom in theaters, let’s take a look at how this could be a starting point for another such revolution.
Why did we decide to start with the transition episode from single screen to multiplex theaters? Because that completely changed a normal movie buff’s movie-watching experience. We are going through a similar phase when a different kind of ‘watching movies’ experience has been imposed on each of us since the infamous pandemic began in March 2020.
Yes, many of you must have guessed by now that we are hinting at the much-discussed topic ‘OTT VS Theaters’. Movie theaters have always been the first choice for moviegoers since their existence. There have been variations in theaters, such as the one mentioned above, that is, individual VS multiplex screens, but still, viewers have preferred to see their favorite stars in the ’70mm film’ format.
The past two years have come up as a blessing and a bane for many who survived in a booming industry that is frozen for many months. Many filmmakers bravely took the OTT route with their movies, while many still hope that theaters will come to life again.
The real discussion here is that movies that don’t have a very high budget but that present impeccable content have performed well on OTT as well. Some examples are Ludo from Anurag Basu, Soorarai Pottru from Suriya, Shershaah from Sidharth Malhotra, Joji from Fahadh Faasil, Kriti Sanon, Mimi from Pankaj Tripathi and many more. When everything returns to normal, will the public accept these types of films in theaters? The ‘OTT’ has conveniently entered our lives and we will find it difficult to visit a movie theater to see a movie that has a visual experience while you rest on your sofa?
Recent movies like Thappad, Andhadhun, Article 15, Badla, Dream Girl, Bala, Badhaai Ho demonstrated how the ‘shifting phase’ of content-driven movies is here to stay supported by some solid box office numbers. But has OTT been able to turn his ‘special appearance’ in your life into a ‘strong supporting character’?
Movies like RRR, KGF: Chapter 3, Sooryavanshi, Brahmastra will definitely draw their audience to theaters because of the experience they will offer. But what about movies like Hungama 2 and this week’s release Chehre or any upcoming movies in the Queen area, Tanu Weds Manu Returns or even NH10, Badlapur, Vicky Donor?
Next, we leave a survey for all moviegoers and it is very important to know if OTT has brought a change in behavior or just many of us assume things. Tell us, would you still go to theaters if you could watch the same movie from the comfort of your couch? Feel free to express your thoughts in the comment section below.
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