Some of the biggest names in entertainment, artists and influencers are coming together for a global fundraiser on Facebook this Independence Day, which is expected to unlock philanthropic donations of more than Rs 25 million for the work of help from Covid-19. We For India: Saving Lives, Protecting Livelihoods will air live on Sunday August 15 at 7.30 pm IST and will raise funds for the Covid-19 relief missions of GiveIndia, India’s largest and most trusted donation platform in the present.
Famous participants (full list below) will express their solidarity and support to save lives and livelihoods in India after the devastation caused by the second wave of the pandemic. GiveIndia will use all the proceeds from the mega event to provide humanitarian aid and strengthen the healthcare infrastructure.
This three-hour videothon will feature over 100 artists, including top Bollywood filmmakers Rajkumar Hirani, Karan Johar, Imtiaz Ali, Farah Khan, Vikramaditya Motwane, Vikram Bhatt, and Ribhu Dasgupta.
International stars and musical sensations will also be present on the show such as Ed Sheeran, Annie Lennox alongside their daughter, Lola Lennox, Rolling Stones Mick Jagger, African-born actress Ini Dima-Okojie, superstar and UNICEF Goodwill Ambassador Nancy Ajram, CHIC co-founder, Nile Rodgers, the Sister Sledge ft Sledgendary music group, among others. Storyteller Jay Shetty and TV star Dina Shihabi will also share inspiring messages.
Various interesting interactions will also be seen by stars such as Ajay Devgn, Saif Ali Khan, Akkineni Nagarjuna, R. Madhavan, Farhan Akhtar, Shreyas Talpade, Tusshar Kapoor, Prosenjit Chatterjee, and Pratik Gandhi. The show will be hosted by the handsome Rajkummar Rao.
Veteran writer Javed Akhtar, dance masters Prabhudeva and Remo D’Souza, music world superstars AR Rahman, Shankar Mahadevan, Usha Uthup, Pandit Bikram Ghosh, Mithoon, Amit Trivedi, Vishal Dadlani and Shekhar Ravjiani, Salim Merchant and Sulaiman Merchant, Swanand Kirkire, Shantanu Moitra, Kanika Kapoor, Lisa Mishra and sports superstar Mahesh Bhupati will also take part in some of the most endearing and fascinating performances. The show will also feature medical professionals sharing their experiences and urgent requirements to keep India safe.
Atul Satija, CEO of GiveIndia, said: “We all know that the pandemic and the suffering it has caused are far from over. We For India is an excellent and timely initiative to remind us of the need to continue providing humanitarian aid and to strengthen our health infrastructure. During the peak of the second wave, at GiveIndia we saw that compassion is not exclusive to any class or community. People from all walks of life stepped up to help, if not money, with their volunteer time. So when our heroes in the entertainment world lead the offerings, it is sure to inspire our collective altruism once again. “
Manish Chopra, Director and Head of Partnerships at Facebook India, said: “Millions of people have been affected by the pandemic and our mission to build communities and bring people together is even more relevant today than ever. It is truly inspiring to see the celebrities and artists from around the world come together for this noble cause; and as part of our Social for Good initiative, we are pleased to partner with We for India to help bring relief to urban and rural communities affected by Covid-19. Together, Make difference!”
Further expanding the glamor quotient will be diva queens such as Shilpa Shetty Kundra, Vidya Balan, Sonakshi Sinha, Sara Ali Khan, Rakul Preet Singh, Malaika Arora, Dia Mirza, Kalki Koechlin, Sanya Malhotra, Ananya Panday and Alaya F. The event It will be used to provide critical facilities such as oxygen concentrators, cylinders, ventilators, and essential drugs, as well as ICU units. The funds will also go to support the staffing of vaccination centers. Funds will also be mobilized to support long-term public recovery and rebuild livelihoods, such as those that were plunged into poverty due to declining income and total loss of income. Humanitarian efforts in the form of food packages and rations will be provided to rural and urban families financially affected by the pandemic. Cash assistance will be provided to families who have lost an immediate member.
Reliance Entertainment, the leading media and entertainment company, is producing the event, We For India, in association with The World We Want (WWW), a purpose-driven company supported by GiveIndia, the largest and most trusted donation platform. from India. The exclusive streaming partner for this fundraiser is Facebook India.
Sweta Agnihotri, CEO – Content and Syndication, Reliance Entertainment, said: “Unity, empathy and community are the ideals that we strive for at Reliance Entertainment, and we believe in their power to be a force for good. While the case numbers may have decreased by now, they do not really reflect the reality on the ground. After nearly a year and a half of the pandemic and after two waves, there have been long-term health and economic consequences for families. That is why we believe in We For India, standing in solidarity with the people of India and together with the goal of raising much needed funds. “
Amar Ujala, Artist Original, Bling Entertainment, CAA Foundation, Collective Artists Network, D’Artist Talent Ventures, Dharma Cornerstone Agency, Eros International, Exceed, Matrix, Merchant Records, Mukta Arts and Nadiadwala Grandson Entertainment, Saregama, Shemaroo Entertainment, Sony Music , Tips International, T-Series, Universal Music Group, UTV Music, UTV Software Communication, Warner Music, YRF Talent, Zee Music Company.
Natasha Mudhar, Founder of The World We Want said: “We believe in the power that lies in global solidarity when everyone, everywhere, comes together in a collective effort to create change. Harnessing the power of popular culture, we hope We For India will entertain and inspire action, encouraging the world’s population to act now to raise vital funds not only to save lives, but also to restore, rebuild and renew crisis-ravaged lives. This is one of the largest coordinated efforts to gain support to address the impact of the pandemic. Together, we can prevent this health crisis from having a lasting impact. We For India is a wake-up call that we are all with India, side by side. “
The global videothon will be live on Facebook (www.facebook.com/Facebookindiapp) this Independence Day, Sunday, August 15 at 7.30pm IST and provides an opportunity for viewers to donate in real time to this worthy cause as well.
Active donation link: https://bit.ly/WeForIndia
List of artists / celebrities participating in the ‘WE FOR INDIA’ concert in alphabetical order:
AR Rahman • Adah Sharma • Aditi Rao Hydari • Ajay Devgn • Ajit Mohan • Akkineni Nagarjuna • Alaya F • Amit Mishra • Amit Tandon • Ananya Panday • Ankur Tewari • Annie Lennox • Arjun Kapoor • Arjun Mathur • Atul Satija • Diaickram Ghosh Mirza Dina Shihabi • Divyenndu Sharma • Dr. Ankesh Sahetya • Dr. Himanshu Mehta • Dr. Sanjay Arora • Dr. Tanu Singhal • Ed Sheeran • Farah Khan • Farhan Akhtar • Guru Randhawa • Harmeet Singh • Harrdy Sandhu • Hrishitaa Bhatt • Imtiaz Ali • Ini Dima-Okojie • Jaaved Jaaferi • Javed Akhtar • Jay Shetty • Jeeveshu Ahluwalia • Johnny Khan Lever • Kabir Kalki Koechlin • Kanika Kapoor • Karan Johar • Karan Wahi • Kirti Kulhari • Lisa Mishra • Lola Lennox • Mahesh Bhupathi Man Malaish Malhotra • Manjari Fadnnis • Manmeet Singh • Meezaan • Mick Jagger • Mira Kapoor • Meithoonta • Nancy Nakuul Ajram • Natasha Mudhar • Nikhita Gandhi • Nile Rodgers • Nushrratt Bharuccha • Parampara Tandon • Parineeti Chopra • Prabhudeva • Prakritya Japwal akar • Pratik Gandhi • Prosenjit Chatterjee • Purab Kohli • Rajul Rakuh Rakuh Rakul Preet Singh • Rannvijay Singha • Remo D’Souza • Ribhu Dasgupta • Rohit Saraf • Sachet Tandon • Saif Ali Khan • Salim Merchant • Sanjana Sanghrai Sapan • Sanya Malhotra Verma • Saqib Saleem • Sara Ali Khan • Sh Ankar Mahadevan • Shantanu Moitra • Sharad Kelkar • Shekhar Ravjiani • Shibasish Sarkar • Shilpa Rao • Shilpa Shetty Kundra • Shreyas Talpade • Siddhant Chaturvedi • Siddhanth Kapoor • Sidharth Malledge Ftled Sister Sister Sister Sledge Kundra • Sonakshi Suodk • Sonu Sood • Steven Kalekar • Sukriti Sinha • Sulaiman Merchant • Swanand Kirkire • Tanya Maniktala • Tisca Chopra • Tusshar Kapoor • Usha Uthup • Varun Sharma • Vidya Balan • Vikram Bhatt • Vikramadityhala Motlani
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