Eurosport India, the preferred destination for sports enthusiasts and discovery +, India’s first aggregate real-life entertainment streaming app, further strengthens its presence in its motorsports programming by incorporating the Bollywood superstar and MotoGP ™ enthusiast John Abraham as India’s Ambassador for his flagship Motorsport property – MotoGP ™. John, who is a staunch MotoGP enthusiast, will be seen promoting MotoGP to a wider audience in India as his face through Eurosport’s campaign – “MotoGP, Race Lagate Hai”.
Eurosport India currently boasts unmatched depth in world motorsport programming for fans of Indian motorsport with prestigious properties such as the FIA Formula 2 Championship, W Series, Nascar, Indycar Series and Bennetts British Superbike racing. . Grand Prix motorcycle racing, which is affectionately known as MOTO GP around the world, is the main class of motorcycle racing events that takes place on road circuits and is approved by the Fédération Internationale de Motocyclisme (FIM). . Eurosport India together with discovery + have the exclusive LIVE broadcast rights for the three main classes namely Moto 2, Moto 3 and Moto GP for their Indian audience. Prior to the partnership, John has shared the stage with MotoGP ™ legend “The Doctor” -Valentino Rossi and has attended many MotoGP ™ races.
“It is a proud moment for any fan to become an Ambassador of India, and indeed it is a time of reckoning for me. I am glad that through this partnership I will not only be able to show my love for MotoGP ™ to all Motorsports fans but I also help many others to understand the subtle nuances of a highly technical and skills-oriented sport. I have been a fan of motorsports for over 25 years and I can only thank Eurosport India for partnering with me. as his MotoGP friend who I have been I am confident that my partnership with Eurosport India will only bring the sport of MotoGP ™ closer to the hearts of millions of Indian motorsport fans, “said an excited MotoGP fan and multi-faceted celebrity, John Abraham.
Commenting on the partnership, Ms Megha Tata, Managing Director for South Asia, Discovery Inc, said: “Discovery Network has always believed in creating passionate communities and the addition of John Abraham as Indian Ambassador for MotoGP is just a step in that direction … Motorsports still has a long way to go as a main sport in India and we couldn’t find a better Moto GP fan than John Abraham himself who could join us in making the passionate motorsport fan He will cheer on his favorite driver together. We are delighted to start this partnership and, with John’s involvement, we are confident that we will elevate this pure sport to greater heights for years to come. “
Mr. Vijay Rajput, Senior Vice President of Affiliate Sales and Product Distribution, Asia – India Sales and Distribution at Discovery Inc. and Director of Eurosport India said: “Indians across the country love superbikes and racing, But motorsports are still very community-centric, concentrated in certain pockets, which has meant that a large part of the country is not yet exposed to the thrill and excitement of the world’s biggest motorcycle racing event – MotoGP. Through this energetic campaign, ‘MotoGP, Race Lagate Hain’we at Eurosport India together with MotoGP fan John Abraham, aim to expand their reach across the country and also fuel more conversations about excitement and competitiveness of the sport Like our unmatched depth in motorsport programming, John’s depth and understanding of Motorsports and MotoGP ™ is second to none in this country and therefore We are confident of a very fruitful outcome from this partnership. “
India is known for its love of motorcycles and has strongly evolved as a strong market for superbikes and more than 500cc in the two-wheeler market over the years, which has resulted in the Yamaha R15 being mainstreamed. as a co-host sponsor for its broadcast in India.
The campaign will have a comprehensive promotion plan on all platforms including radio, OOH and digital. While digital and social media will be the key drivers for creating conversations and enthusiasm through engaging videos with John, Eurosport is also giving ardent fans a chance to win exclusive motorsport merchandise signed by our friend from MotoGP, John Abraham.
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