Rapper Raftaar has invested in the FrontRow app, six months after Deepika Padukone invested in the same platform.
After investing in the learning and community platform, Raftaar told IANS: “I am very excited to join forces with FrontRow’s stellar team and see how I can add value to foster the culture of non-formal education across India. In my teens, I was always motivated by the creative arts and felt like a misfit in the conventional educational setting. I have always believed that there is more to life than traditional titles, and the knowledge and skill development of textbooks deserve to be the center of attention now, more than ever. “
Explaining how the app would be beneficial to young people in rural areas due to the limitless avenues, Raftaar added: “While interacting with young minds during my tours of different cities, I realized that rural India has alternative passions, most of them which it cannot pursue. Students would come up to me and talk about their dreams of acting, singing, and making movies. They did not want to do engineering, computer science, or medicine. But they had limited avenues because they weren’t in Mumbai or New Delhi. “
Emphasizing the need for application in current times, Raftaar said: “I want to make non-academic learning accessible and affordable for small town Indians and I look forward to doing so as I embark on this new journey. A big thank you to my partner, Ankit Khanna (AK Projekts) for making this happen. “
FrontRow has secured an undisclosed amount from Raftaar and AK Projekts. The fundraiser came six months after Frontrow secured $ 3.2 million seed funding from Deepika Padukone, Lightspeed Venture Partners and Elevation Capital (formerly SAIF Partners).
Reflecting on the development, Mikhil Raj, Co-Founder of FrontRow, told IANS: “We are excited to join Raftaar on the mission to democratize access to learning with partnerships with some of the best peers and experts in the industry at an affordable price of the comfort of your home. We continue to aspire to make learning accessible, easier and more enjoyable on FrontRow with partnerships like these. “
The non-academic skills development platform was founded by serial entrepreneurs Mikhil Raj, Shubhadit Sharma, and Ishaan Preet Singh in 2020.
The app has forged creative alliances with celebrities like Neha Kakkar, DIVINE, Suresh Raina, Amit Trivedi, Biswa Kalyan Rath, Yuzvendra Chahal, Bhuvneshwar Kumar, Raju Srivastava, Sunburn, MortaL, and 8bit Thug in the past.
Adding to Ankit Khanna, founder, AK Projekts said: “We are extremely optimistic about the opportunity presented in the segment of the celebrity-driven vocational training platform in India. We believe that there is great merit and scope in this business that allows a wide cross section of people to have access to leaders in their respective fields and learn from them directly. We are excited to support a new archetype of learning, a variety of education, entertainment and community. “
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