FrontRow, a leading learning and community platform, has secured an undisclosed amount from music mogul Raftaar and music and entertainment conglomerate AK Projekts, the fundraising coming six months after the company secured initial funding of $ 3.2 million from Lightspeed Venture Partners, Elevation Capital (formerly SAIF Partners) and global Indian icon Deepika Padukone.
The non-academic skills development platform that was founded by serial entrepreneurs Mikhil Raj, Shubhadit Sharma and Ishaan Preet Singh in 2020 intends to use the new investment towards diversification of courses and community offerings, expansion to Tier 2 cities and Level 3, promotion of burgeoning talent and implementation of global alliances. Currently based in Mumbai and Bengaluru, the organization employing a team of 25 members aims to expand to different locations within India and abroad by 2022.
FrontRow has built on a distinctive reputation of becoming a forerunner within the non-academic segment in a short period of time. The platform follows a subscription-based model and currently offers courses priced at INR 1,000 / – upwards for lifetime access. Each course is divided into odd sections of 20-25 lessons and the platform has forged creative partnerships with Neha Kakkar, DIVINE, Suresh Raina, Amit Trivedi, Biswa Kalyan Rath, Yuzvendra Chahal, Bhuvneshwar Kumar, Raju Srivastava, Sunburn, MortaL and 8bit Thug in the past. The bespoke master classes are designed with the vision of helping students hone their passion and aptitude under the expert guidance and mentorship of industry pioneers in the field of music, comedy, and cricket. The interactive courses are developed over months of focused design with famous instructors and using high-tech production quality and currently find an audience of more than 500,000 users.
Reflecting on the development, Mikhil Raj, Co-Founder of FrontRow, says: “We are excited to join Raftaar in the mission to democratize access to learning with partnerships with some of the best peers and experts in the industry at an affordable price from the comfort from your home. Last year was exciting for us, as we launched more than 10 courses with more than 500,000 users on our platform. Our goal is to grow by 500% in the coming quarters with 10 more courses. During the past year, We learned that creative and athletic arts are not just hobbies but a crucial part of the identity of our users and indeed 99% of Indians. We are trying to expand our offering not only in quantity but also in quality. aiming to make learning accessible, easier and more enjoyable on FrontRow with partnerships like these. “
Commenting further, Raftaar states: “I am very excited to join forces with FrontRow’s all-star team and see how I can add value by fostering the culture of non-academic education across India. As a teenager I was always motivated by creativity arts and crafts. felt like a misfit in the mainstream educational setting. I have always believed that there is more to life than traditional titles and textbook knowledge and skill development deserve your attention now, more than ever. As I interact with minds young people during my tours In different cities, I realized that rural India has alternative passions, most of which it cannot pursue. Students come up to me and tell me about their dreams of acting, singing and making movies. They didn’t want to do engineering, computer science, or medical. But they had limited avenues because they weren’t in Mumbai or New Delhi. I want non-academic learning to be accessible and affordable e for small town Indians and I look forward to doing so as I embark on this new journey. A big thank you to my partner, Ankit Khanna, for making this happen. “
Adding to Ankit Khanna, founder, AK Projekts explains: “We are extremely optimistic about the opportunity presented in the segment of celebrity-driven vocational training platform in India. We believe that there is great merit and scope in this business that enables a wide range of people have access to leaders in their respective fields and learn from them directly. We are excited to support a new archetype of learning: a variety of education, entertainment and community. “
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