MyGlamm, the fastest growing DTC beauty and personal care brand in India, launches its first national TVC around the message “Tell MyGlamm what you want”. The campaign features newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has created a platform for women to share their beauty stories and wish lists, and creates products powered by this information. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want, thereby changing the entire experience of how women shop for beauty products in India.
The campaign highlights the importance of getting women actively involved in creating products that address their specific beauty needs. The film features a secret but playful conversation between Shraddha Kapoor and a mysterious listener who talks about how they know what makes her glow, which lipstick suits her best, and thus draws the attention of her partner who asks who she has been with. been talking about, which is actually MyGlamm. . The movie ends by letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a funny play on MyGlamm by being the best listener for women. This represents a manifestation of the central message of the campaign: “Tell MyGlamm what you want.” The product categories that MyGlamm offers to consumers span the makeup, skincare, and personal care that are aesthetically depicted in the film, highlighting a small but significant role that products play in women’s everyday lives.
The campaign identifies the MyGlamm woman from the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and elegant as they are bold and confident.
For MyGlamm, the consumer is fundamental to the philosophy of the brand and its main objective is to create a universe that celebrates it. This universe is powered by a unique property called MyGlammXO Insider, a joint MyGlamm and POPxo loyalty program that is a platform where women can tell us about the beauty products of their dreams. From makeup to skincare, all women want products that tell their own story and, as a brand, MyGlamm is the sounding board that listens to consumers tell them what they want from their beauty products, bringing this information to our research laboratories around the world and brings you innovative, highly effective products made with good-for-you formulas that are better suited to the beauty needs of millions of women. Embrace the new world of beauty redefined by MyGlamm. My beauty. My way!
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says: “I am very excited about this campaign. This gives us the opportunity to bring our platform to more people and positively impact, in a small way, their beauty journey. In a world that is polarizing day by day, we want to tell our story of inclusion and we hope to inspire people to tell their stories. “
Actor Shraddha Kapoor commented, “I am very excited to be a part of MyGlamm’s first TVC. I deeply resonate with the brand’s philosophy and its unique approach towards creating products that women ask for and that is reflected in this campaign. Through from MyGlamm I look forward to understanding and meeting the beauty needs of my fans and followers. “
ALSO READ: Ranbir Kapoor and Shraddha Kapoor Resume Upcoming Luv Ranjan Filming in Delhi; to go to Spain in September
Visit us for the latest Bollywood News, Bollywood New Movies Update, Box Office Collection, New Movie Launch, Hindi Bollywood News, Entertainment News, Bollywood News Today and Upcoming Movies 2020 and stay up to date with latest Hindi movies only at Bollywood Hungama.